Analogical reasoning enables agents to extract relevant information from scenes, and efficiently navigate them in familiar ways. While progressive-matrix problems (PMPs) are becoming popular for the development and evaluation of analogical reasoning in computer vision, we argue that the dominant methodology in this area struggles to expose the lack of meaningful generalisation in solvers, and reinforces an objectivist stance on perception -- that objects can only be seen one way -- which we believe to be counter-productive. In this paper, we introduce the Unicode Analogies challenge, consisting of polysemic, character-based PMPs to benchmark fluid conceptualisation ability in vision systems. Writing systems have evolved characters at multiple levels of abstraction, from iconic through to symbolic representations, producing both visually interrelated yet exceptionally diverse images when compared to those exhibited by existing PMP datasets. Our framework has been designed to challenge models by presenting tasks much harder to complete without robust feature extraction, while remaining largely solvable by human participants. We therefore argue that Unicode Analogies elegantly captures and tests for a facet of human visual reasoning that is severely lacking in current-generation AI.